It's safe to say that online education has been unavoidable for most of us during the global COVID-19 pandemic. Children are being homeschooled and face-2-face workshops are now delivered via Zoom. I have to say that I'm excited about this....why? Because when people ask me "what do you do?" I always say "I build online courses for companies and entrepreneurs" but the new response I receive is "Wow you must be busy now!" instead of "hmmm how does that work?".
Firstly, yes. I'm super mega busy right now. I have never been busier and I'm thrilled. I'm thrilled for several reasons. Finally, people understand what I do as a job and a passion. Saying "I create online courses for companies and entrepreneurs" is just the tip of the iceberg. I am helping many companies and people to convert their courses or workshops to online content right now. I'm teaching people to create their courses and how to use platforms like LearnDash and Teachable. I'm urgently editing videos and providing voice overs for not-for-profit organisations so they can keep up their good work within the community. This is just a tiny bit of what's been happening. It's been so wonderful to work with these people for many reasons but mainly because they are super smart...
These super-smart people understand the value of online learning. They are quickly moving their content onto online platforms so they can continue working with their current clients and potentially reach an unlimited amount of national and international customers...as a side bonus!
Speaking of international customers, the majority of my clients did not consider their potential global reach BEFORE COVID-19. It came as a complete shock and absolute delight to these people that they will not only be able to educate their local community but expand their offering far and wide once their workshop or course is online.
Do you want to know The best part? The cost of creating their online course has no bearing on the geographical spread of their content. It works like this:
You see, if a locally delivered face to face course 'goes global' in an offline format, think of the cost that would incur. The course facilitator (or their customer) would need to pay for flights, food, accommodation, resources, etc. That is probably a 15-30k investment, right? An online course has NONE of these costs. If the facilitator wanted to provide a live learning environment for their students they could hold a Zoom class for a few hours - a significant reduction in time compared to the face-2-face overseas travel alternative. This is why online education is our present and future for both convenience and cost.
"The e-learning market in Europe is poised to grow by $24.23 bn during 2020-2024" says the TechNavio report released in May 2020. To people in the e-learning industry, this is not a shock. This is/was inevitable. E-learning or online learning or online education is the fastest and cheapest way to educate. Sure it will never replace (nor should it) classroom learning but it is both a fantastic complement, addition, and alternative. It's one of the best ways to educate adults as it can be delivered in a self-paced environment which is perfect for busy people.
So if you or someone you know has been thinking about converting their offline course into an online one then send them this blog and tell them to book a 15-minute free chat with me.
Director - Sparkle E-Learning
Lisa Listama is the owner and e-learning developer of Sparkle E-Learning.