My recent problems with e-learning colours

The beginning of a new e-learning project gets me very excited. The clean slate. New ideas. Fresh images and colour. Up until recently, choosing colours for e-learning has not been an issue. I chat with the product owner about suitable colours and we come to a conclusion -simple. However, recently not so simple.

​A product I recently worked on was particularly insightful in regards to personal preferences for colours. "That green is TOO green", "that yellow looks like baby poo", "I don't like that purple" were some of the comments I received. To be fair, every time a comment was made I agreed with the person making that comment. I would think to myself...."yes Lisa, that shade of yellow does look a bit like baby poo" and so forth. For background, I used the commonly known Jewel Tones colours shown above. What are your thoughts on this shade of yellow?

​During this time of colour conversations, I came across a fantastic web page 50 Gorgeous Colour Schemes for Websites. The page is by Visme, a visual learning centre and incredible source for designing online presentations. None of us are perfect and even the most professional designers need fresh ideas sometimes. Their colour schemes page provides collections of colours that create different feelings and impacts for web based products - like e-learning! Have a look and think about the colours that speak to you the most. Texturised and Dynamic is my favourite. 

When developing an e-learning (and completing them) colours can make or break the effectiveness of the course. Some colours are too aggressive, some too plain. Some are boring and others too loud. While I do love a bright e-learning that captures the eye, I understand not everyone feels the same as I do. As such, I try to create something the majority of people will be happy with. 

What I learned from this experience.

1. ​Everyone's perception of colour is different,
   
2. ​Give customers a visual list of colours (such as the one mentioned above) at the beginning of a project to choose from,
3. ​The customer is always right (unless they want black on black or something equally as outrageous). 

​I would love to hear your feedback or experiences with colour and customers. 

​As always, I am here to build bespoke e-learning for you and your business. Our Services page outlines what we do and how much we do it for. Be bold and train your staff!

​Have a lovely Monday. 

​Lisa :)