 Contrary to what course hosting platforms will tell you, not all online courses are profitable. Why? Let's take a look at 5 reasons why some courses are not profitable. 1. Lack of Marketing and Advertising This is key to ensuring your course is profitable. If you do not market or advertise your product how will anyone know it exists? If you are not a sales expert, Google SEO guru or Facebook ads genius AND you don't want to gamble your money away on paid ads, we strongly suggest you chat to a digital marketing agency on what your options are. They can give you tips on how to sell the course yourself or they can do it for you. 2. Too Much Creation vs Not Enough Execution One easy trap to fall into is spending all of your money on creating the perfect product but not launching it in a timely manner. We chat to heaps of people who have spent over 12 months creating their 'perfect' course but have not got to the vital point of launching the damn thing! Don't be afraid to launch a Minimum Viable Product and tweak it over time. The most important thing is to start making $$$. This won't happen if your course continues to sit in 'creation mode'. 3. Expensive Video Production Producing the 'perfect' video with epic lighting and all the bells and whistles is going to cost a bomb. Sure it will look amazing, but the cost of it may out-weight the profit you will make from selling your course. We once encountered a course creator who had spent over $50,000 on ONE highly produced video. To our knowledge, this persons course is still yet to be launched. Don't fall into this trap. Once again, go for the minimum viable product and then tweak the videos overtime. Save your $50,000 video for when you are making a profit. 4. Paying for Unnecessary Course Platform Features One of the first questions we ask potential clients is "what are you course platform needs". Do they need graded quizzes? Certificates? Essay upload features? Discussion boards? Or do they need something really simple such as modules with a video, some text and a simple quiz. Not all platforms are created equal and they all offer different features. Don't be duped into paying for the medium level Pro Plan when you could start off on a Basic Plan. If you find over time you would like to upgrade your platform to have extra features GO FOR IT! But don't purchase the Porche when you are first learning to drive. Go for something simple and save some $$. 5. The Content is not a Course A common myth we like to debunk is NOT ALL CONTENT IS A COURSE. Did we say that too loud? Can an eBook be converted into a course - Yes. But will it need a lot of changes to make it educational, engaging and students accountable? Hell to the yes. A course has the following elements:
If a course has the above points then great! If not, add them in. This will turn your content into a course and will make your students very happy (and your course profitable!). Check out our cheap as chips How to Create an Online Course Mini-Course that is JAM PACKED with clear steps on how to make your course a bloody good one. As always, we are here to help you. Get in contact with us if you any type of help. Need a quick chat for some advice? Call us on 0439710944. Need us to do some work for you, book in a time via our Contact form. Happy learning! Lisa Listama Boss Lady - Sparkle E-Learning.
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 Without a doubt 2020 has been a crazy year for all of us. But it has seen online learning take-up skyrocket!
So which type of online courses have been the most popular in our year of the Covid? Let's have a look. According to Business Insider there are 13 topics that have been incredibly popular this year however, we are going to go unpack the top 5. 1. Machine Learning Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. Machine learning focuses on the development of computer programs that can access data and use it learn for themselves. 2. Learning How To Learn Yes, you read that correctly. Learning can be hard but it's the only way to get ahead in our fast and ever-changing world. Learning tips and tricks on how to learn smarter and faster is a must. 3. Programming We believe they are teaching kids in school how to code now...WOW. That's a far cry from *teacher voice* "learn how to do math in your head; you won't always be carrying around a calculator". We learned how to do a spot of JavaScript and gosh it was helpful! Highly recommend. 4. Successful Negotiation Everything from negotiating a pay rise to conflict resolution. A must have skill for everyone. 5. Neural Networks and Deep Learning If you have an interest in AI, neural networks and deep learning is your jam. Do you want to create a brain for your computer? Check out courses in their field. So what now? If you are a leading expert in one of these fields, maybe you should consider creating an online course. There are plenty of people looking to upskill and re-train for future jobs - why not lead the pack! Contact us to discuss your ideas! Sparkle Team 🤓 www.sparkleelearning.com  So you want to create an online course. COOL! You can totally do this. But I see you have been Google searching "How to develop an online course" and you are not yet satisfied with the answer. Well, I, Lisa am here to help. I've created over 25 online courses just this year (and it's only August). Stick with me and we will do this together! Now, only people who do each one of these steps is genuinely serious about creating an online course. If you do not do every single step in this blog you will be doing yourself, your course and most importantly your students a massive disservice. I hear you say "WHATEVER, YOU DON'T KNOW ME. I'M GOING TO CREATE MY ONLINE COURSE IN 2 WEEKS AND SELL IT FOR 1 MILLION DOLLARS. CREATING A COURSE IS NOT HARD LISA SHEESHHH". The percentage of my clients who come to me with HALF a course and need me to not only create the 2nd half but also fix the 1st half is about 50% of my business. If you do it right the first time you don't need someone like me to fix it for you (but I'm very happy to of course!). So strap on your course creation pants, grab a pen and paper because the following is an exact to-do list on creating your online course. 1. DECIDE ON WHAT YOU ARE GOING TO TEACH Think about your students' gap in knowledge. What is your unique skill or knowledge that only you can teach them? Write this down. 2. WHAT IS THE END GOAL? What is the end goal of your training? This is what your students will take away from your course. It will either be one of two things:
Example: a mobile photography course that teaches you how to take a killer selfie. Write your answer underneath your answer for point 1. 3. KNOW YOUR AUDIENCE What age range are you targeting? Where do they hang out? Will you find them on LinkedIn or on SnapChat? What language do they use? What colours do they like? Will they prefer to learn via a 5 minute video rather than long text? Write down your answers to all of these questions. 4. CREATE HIGH LEVEL TOPICS Most courses are broken into lessons or modules. This means a series of smaller bits of information (sub-topics) will be placed under a common heading or title. It is a good idea to place these high level topics in an order that makes sense to your course content. You might want to consider chronological order or sequence order. See below for an example of high level topics. Example: Course Title: Mobile Photography Module 1: Introduction to your camera phone Module 2: Enhancing your images Module 3: Photographing people Module 4: Photographing items and landscapes Note: See how the "Introduction to the camera phone" is Module 1? Imagine placing it after Module 3... Absolute lunacy! 5. CREATE YOUR SUB-TOPICS This step is where you create your chunked-down bits of information headings (sub-topics) that people will learn within your modules. Have a look at the example below to make sense of this step. Ps. I know you are screaming, "BUT LISA, YOU HAVE NOT TOLD ME TO WRITE MY CONTENT YET! WHEN AM I GOING TO MAKE MY AWESOME VIDEOS OR GET THIS THING ACTUALLY WRITTEN!"......calm down bro, it's coming up. Trust me...you need to do these steps first. It's called creating a framework. Example: Course Title: Mobile Photography Module 1: Introduction to your camera phone
6. CREATE GOALS FOR EACH HIGH LEVEL TOPIC AND SUB TOPIC Yes, you need to create more goals. These are called 'learning objectives'. The whole point of a course is to LEARN SOMETHING SPECIFIC. If you do not know what the goals are then why are you teaching it? It is pointless? If so get rid of it! Write down the goals for each of your high level topics and sub topics. Always start with "By the end of the module/lesson you will know how to..." Always use action words. Also, you are starting to write your content now - yippee! See below for an example of Module 1, Sub-Topic 1 only. Repeat for every topic and sub topic. Course Title: Mobile Photography Module 1: Introduction to your camera phone (high level topic) By the end of this module you will be able to:
7. ADD WELCOME AND SUMMARY HIGH LEVEL TOPICS Before your first module and after your last, pop in a Welcome high level topic and a Summary/Conclusion topic. The Welcome topic sets the scene and gets your students acclimated to the course and the Summary is a round up of what was learned, their feedback and a great time for you to upsell. Example: Course Title: Mobile Photography Welcome Module 1: Introduction to your camera phone Module 2: Enhancing your images Module 3: Photographing people Module 4: Photographing items and landscapes Summary 8. WRITE/FILM/CREATE YOUR CONTENT Go forth and create your content under each sub-topic. Stick to those learning objectives. Make sure what you are saying DIRECTLY links back to the learning objectives. If you say the student is going to learn how to take an awesome selfie then you must explain and show them how to do it. Videos are great - they can be super engaging and give the student a sense of a training facilitator. If your videos are a little long or complex, make sure they are engaging and follow up with an activity (coming next) or break them up. I like to structure the content in my lessons (sub-topics) like this:
Write a couple of sentences for each of your sub-topics now. 9. CREATE ACTIVITIES To change behaviour you need to add actionable activities for each sub-topic. Looking back at the learning objectives for the mobile photography course in the examples you will notice that one of the objectives is to 'take 5 photos of 5 things around your house and out in nature'. This is an activity. Explain to your students WHY you want them to do this activity (adults always need to know why they are doing something) and HOW to do it. Maybe you can add a bit of extra-ness and get them to post their images to your Instagram page or Facebook group. 10. GET FEEDBACK Find an honest friend, colleague, neighbour and ask them politely (and maybe bribe them) to physically do your course. Your course is probably in a Word document format right now (if you have not jumped 50 steps ahead and plonked it directly onto a learning platform). Give them the document and ask them to do each step. Ask them to pretend they know nothing about your topic (bonus points if they actually don't!) and give you feedback on every single sub-topic, video, text, activity. When they give you feedback make the changes and give it to another person to test for you. Feedback, amend, feedback - REPEAT until you have a course that is the best fricken thing your uncles mother-in law has ever completed! 11. CHOOSE YOUR ONLINE PLATFORM I bet you are asking why I didn't tell you to do this in step 1....I'll tell you why mister/missus/them/they...... If you are not committed enough to complete the first 10 steps in this blog then you are not committed to creating an online course. IF you tried to find the PERFECT platform to host your course BEFORE completing the first 10 steps then you would have wasted time, energy and potentially money. Also, you need to do the hard work first because a course hosting platform is pointless if YOU DON'T HAVE A COURSE. Feel me? So now that you have your bloody awesome 10/10 A+ 5 Star course, you can look at course hosting platforms. They will all range in price and options but some I think are great are listed here. All platforms allow videos, text, images and quizzes. You just need to work out what the best price is for you and decide if you need a payment system for people to buy your course. I suggest trying lots of free trials on different platforms and have a crack popping in some of your course content. If it's complicated move on! If it's easy then go with that platform. 12. IMPLEMENT YOUR COURSE Test your platform and course works PERFECTLY before you launch. I cannot stress this enough. TEST TEST TEST. Get old mate down the road to test it, your father in law, your high school sweetheart...just test it. Then press Publish and away you go! If you want to sell your course and you need help with advertising, I highly recommend Space Digital in Brisbane. They help my clients sell their courses all over the world. I hope this has not been a traumatic process for you. But I can guarantee, if you follow these steps you will have one bloody awesome course that people will learn from and love. If this is all too hard and you need a professional to help you, email me Lisa@sparkleelearning.com or book in a free initial convo with me via the contact page. Good luck! Lisa :)  My clients often come to me with an outline for a course that I know will put their students to sleep and leave them unlearned. That’s when I reveal this industry secret and watch their eyes go wide… Have you seen those online Masterclass courses? For less than $25 a month, you can learn acting from Natalie Portman and cooking from Wolfgang Puck. Awesome deal, right? Nunh-unh.
They aren’t online courses – they’re videos that you watch passively. They’re not actually teaching you anything. The same can be said for TED Talks and cheap online courses that are sold on platforms such as Udemy. Most of them are nothing more than collections of videos, checklists and step-by-step guides. “What’s wrong with that, Lisa?” I hear you ask. “I learn a lot from videos!” Do you, though? Or do you get bored and start to think about what’s for dinner or whether you unplugged the iron after a few minutes? Think about the last TED Talk or YouTube cooking video you watched and tell me honestly whether you watched it till the end. And if you did watch the whole thing, do you remember any solid, practical information from it? If you did, did you put that information into action in your actual life? I’m guessing not. The secret ingredient needed for true learning to occur If you want your students to retain the information you’re trying to teach them, you have to involve them in the learning process rather than just talking at them. This is known as active learning and it’s errythang, according to Cornell University’s Center for Teaching Innovation. Active learning:
When a client asks me to create an online course for them, it’s my job to ensure that their students will be actively engaged in the learning process rather than being passive spectators. For example, a client recently asked me to build a course that consisted of a weekly 45-minute video 😲 SOUND THE ALARM BELLS! There was no way the poor bastards who were taking this course would remember ANY information from the beginning of the video by the time they reached the end of it. So, I asked her if she could break down her videos into more manageable chunks and she agreed that she could split each one into 10-minute segments. Hooray! I then took each one of her videos and followed it up with a few slides of written information and an engaging activity designed to solidify her students’ learning. One activity involved reading a case study and answering a question about it. Another required students to create a template using the skills they’d just learnt. By using various modes of learning in each online course I design, I activate multiple neural pathways in students’ brains at the same time. And neuroscience tells us that this drastically improves student outcomes such as memory retention and recall. YASSSS. But wait, there’s more…. The last step was to set up students’ expectations at the beginning of each module. At the start of module one, I explained that there would be three lessons in the module and that each one would consist of a 10-minute video followed by some slides of written information and an activity to complete. I told students that each lesson would take them about 20 minutes. This might seem unnecessary, but explaining to adult students what they’re learning, why they’re learning it and how they’re learning it is a super-important part of the process. It helps them get their heads around what’s to come and plan their learning. When I showed my client the result, she was gobsmacked. “Oh, wow! This is so much better than watching 45-minute videos!” she said. “My course is so much more interesting and engaging than I could have ever imagined.” And that, my friends, is why I do what I do. I’m so passionate about helping people take their online courses to the next level. I want each student who follows a course I designed to walk away with valuable knowledge that’s been imprinted in their brain. Want to chat about how I can help you build an incredible online course? Book a call with me 😊 Lisa Sparkle ✨ Sidebar: if you want to watch a really solid review on Masterclass (not by me) - check it out here  Want to know how I go about building an online course for a client? Of course you do! Let me walk you through the creative and technical aspects of the process…
My legions of fans (*cough* mostly my friends and family) often ask me, “Lisa, how DO you build an online course?!” To which I respond, “Chris Hemsworth (*cough* Aunty Thelma), it’ll be my pleasure to explain the various stages and steps to you.” I figured it was time to put all that juicy info in a blog post, so here we are. There are three stages in the e-learning course development process: design, build and deliver. Here’s a breakdown of what each stage involves… Stage 1: Design During the design stage, I pick my clients’ brains, demand materials from them (I’m not afraid to crack the whip!), create a first draft of their course and ask for two rounds of feedback. Step 1: Deep-dive session The initial strategy session usually takes between one and two hours. We discuss my client’s target audience (who their students will be), their students’ goals, the structure of the course, the hierarchy of the modules, the materials they already have and the ones they (or I) need to create. Then, I set tight deadlines for them to deliver those materials. Time is money, baby! Step 2: Storyboard design This step is the core of the creative process. The storyboard I design is essentially a rough first draft of the course, so I put a lot of time and effort into nailing the colour scheme, look and feel, structure, written content, activities, quizzes, resources (PDFs and workbooks), and video content. Step 3: Feedback cycle 1 I send the storyboard to my client and ask them to provide feedback within three to five days. I expect them to ask for any major structural changes at this stage and to let me know what they think of the voice, language, flow, structure and activities included in the course. I make all their changes within a day or two and add in more activities and quizzes if needed. Step 4: Feedback cycle 2 This is the final approval stage and there are usually only minor changes to be made. After this stage is completed, I charge an hourly rate for further content changes. Stage 2: Build During stage two, I bust my butt developing the course. My co-workers know I’m in stage two when I have my headphones permanently stuck in my ears and I refuse to make eye contact. Step 1: Put all the content on the platform I start by designing a landing page within the online course platform (if necessary) and putting all the course content into modules and lessons. I input all the quizzes and assessments, organise voice-overs if they’re needed, and upload all the videos and resources. Step 2: Feedback cycle 1 As in stage 1, I expect any important changes to be flagged now. Adjustments generally relate to how the course is structured rather than the wording or content at this point. Step 3: Feedback cycle 2 I ask my clients to make any final changes now or expect a hefty hourly rate later! This helps the client keep on track and their course development moving forward rather than spending weeks procrastinating and the project stalling. I love decisive clients! Stage 3: Test the course The schmancy term for this stage is “user acceptance testing”. Two testers take the course and give me feedback on the design and text. I also get them to test all the videos and resources on various devices (mobile, tablet and laptop). Once I’ve made any necessary adjustments, I send the course to my client and ask them to test it. They might want to make some small changes, but my clients mostly have questions for me at this stage on how to use the platform and change their course in the future (if they need to). I can also show them how to make any final tweaks by themselves if they want to get a feel for the platform. Stage 4: Deliver Woohoo – the course is good to go! It’s time to hand the reins over to my client. Step 1: Handover creation I send a handover email to my client with all the login information, guides, documents and files they need. If training is included in their package, I also send them personalised videos demonstrating how to use the platform and the course. Step 2: Ongoing support I offer ongoing support to my clients for an hourly fee if they need it. Voila! Now you know what a month (or so) in my life looks like. Each course is a labour of love and I always send my handover email off with a mix of elation and sadness. Do you have any questions about building an online course? Book a chat with me 😊 Lisa Sparkle ✨  The following covers:
Confused by the overwhelming selection of learning management systems that are available to help you build your online course? Here are the pros and cons of my three favourites… Have you been toying with the idea of creating an online course? You’re not alone. According to a recent report by IBISWorld, online education grew by an average of 8.5 percent per year between 2015 and 2020 – and that number doesn’t take into account the recent boom in the industry.
Rather than being negatively impacted by COVID-19, e-learning has received a boost from the pandemic. Australians are either taking online courses to upskill and stay relevant during these shifting times or creating them as new business opportunities. So, what are you waiting for? Get that awesome online course out of your brain and onto the internet! While I’d strongly recommend that you get me to build your online course because I’m a profeshonal, I understand that you might prefer to do it yourself. I can also teach you how to use your preferred online course platform (known in the industry as a “learning management system”) to help you get the most out of it and maximise your returns. Cha-ching! Not sure which platform to choose? Here’s my review of the three learning management systems I use most… Teachable 4.5 stars Teachable is one of most popular platforms because it’s super user-friendly and creates beautiful courses. The pros:
The cons:
I can train you to use Teachable to build your own online course or build it from scratch for you. LearnDash 3.5 stars LearnDash is an affordable Wordpress plugin that’s a great option for those who already have a Wordpress website. The pros:
The cons:
I can train you on how to use LearnDash or build your course for you. Intuto 4.5 stars I LOVE this New Zealand-based company and I want to use their platform more often to create courses for clients. The pros:
The cons:
If you want more information about how I can help you with this amazing platform, drop me a line. Bonus platform If you want to sell small courses through a sales funnel, this platform by the Catalysis Group could be a great option for you. It allows you to:
Lisa Sparkle ✨ References: https://www.ibisworld.com/au/industry/online-education/1907/ https://convertkit.com/online-course-platforms https://www.adamenfroy.com/best-online-course-platforms https://teachable.com/ https://www.learndash.com/ https://www.intuto.com https://ignition.thecatalysisgroup.com.au  It's safe to say that online education has been unavoidable for most of us during the global COVID-19 pandemic. Children are being homeschooled and face-2-face workshops are now delivered via Zoom. I have to say that I'm excited about this....why? Because when people ask me "what do you do?" I always say "I build online courses for companies and entrepreneurs" but the new response I receive is "Wow you must be busy now!" instead of "hmmm how does that work?". Firstly, yes. I'm super mega busy right now. I have never been busier and I'm thrilled. I'm thrilled for several reasons. Finally, people understand what I do as a job and a passion. Saying "I create online courses for companies and entrepreneurs" is just the tip of the iceberg. I am helping many companies and people to convert their courses or workshops to online content right now. I'm teaching people to create their courses and how to use platforms like LearnDash and Teachable. I'm urgently editing videos and providing voice overs for not-for-profit organisations so they can keep up their good work within the community. This is just a tiny bit of what's been happening. It's been so wonderful to work with these people for many reasons but mainly because they are super smart... These super-smart people understand the value of online learning. They are quickly moving their content onto online platforms so they can continue working with their current clients and potentially reach an unlimited amount of national and international customers...as a side bonus! Speaking of international customers, the majority of my clients did not consider their potential global reach BEFORE COVID-19. It came as a complete shock and absolute delight to these people that they will not only be able to educate their local community but expand their offering far and wide once their workshop or course is online. Do you want to know The best part? The cost of creating their online course has no bearing on the geographical spread of their content. It works like this:
You see, if a locally delivered face to face course 'goes global' in an offline format, think of the cost that would incur. The course facilitator (or their customer) would need to pay for flights, food, accommodation, resources, etc. That is probably a 15-30k investment, right? An online course has NONE of these costs. If the facilitator wanted to provide a live learning environment for their students they could hold a Zoom class for a few hours - a significant reduction in time compared to the face-2-face overseas travel alternative. This is why online education is our present and future for both convenience and cost. "The e-learning market in Europe is poised to grow by $24.23 bn during 2020-2024" says the TechNavio report released in May 2020. To people in the e-learning industry, this is not a shock. This is/was inevitable. E-learning or online learning or online education is the fastest and cheapest way to educate. Sure it will never replace (nor should it) classroom learning but it is both a fantastic complement, addition, and alternative. It's one of the best ways to educate adults as it can be delivered in a self-paced environment which is perfect for busy people. So if you or someone you know has been thinking about converting their offline course into an online one then send them this blog and tell them to book a 15-minute free chat with me. Lisa :) Director - Sparkle E-Learning  Did you know ~ design of language is critical to creating an online course. Knowing WHO your course is intended for is so important when finding the appropriate tone, language and length of text to use.
By profiling your target audience you are getting into their minds (as much as possible) to learn how they think, react and learn. There is no point providing paragraph after paragraph of text to a tired 30-40 year old parent who has worked all day, dealt with sick kids and then starts YOUR course at 11pm at night. A 2-5 min video plus a summary with numbered actionable steps is going to resonate with them so much more. It will also increase the chances of them actioning those steps. Which is what a course is all about right?! When designing a course, the most important first step is to know who your audience, paying customers, or students are. Ask yourself these questions....
When you are creating your next course, profile your target audience. It will provide clarity around the language you should use and the words/length of words to avoid. If you need help in this area, book some time with me. I'm always happy to help :) Lisa  Design is something that is very unique to each individual or organisation. Every time I create an online course it is TOTALLY DIFFERENT to every course I've ever created. Why? Well there are a number of reasons.
So when I came across this blog by Freepik I thought to myself, ooooo let's see what's going to be different for 2020. What can I lean to help my customers? The two trends that stood out to me were "Movement/Animation and Micro Interaction', and 'Accessibility'. Let me break it down. Movement/Animation and Micro Interaction Short cartoons and explainer videos are, as Paris Hilton would say "so hot right now". With software like Toonly creating animations has never been easier and more fun! Check out our little video using Toonly below These 30 sec videos teach you something quickly and keep you entertained. They are also perfect for the millennial crowd who are bombarded with information every second of the day and are filtering information at the speed of light. Accessibility
Honestly, I was shocked to read this as designing for people who are impaired has been ingrained in the e-learning community for many years. It's something we all do! But what is it you say? design for accessibility is design for impaired people who need assistance using digital devices. This includes, designing graphics and colours that will not hinder a vision impaired persons learning or ensuring content can be read by a screen reader. The list is large but these are a few examples. I'm so glad that accessibility is now becoming mainstream. What are your intentions for design in 2020? Blog 3 of 3 about why staff call in sick Do your staff know WHY they come to work?
Is it to pay for their next trip to Bali or pay off their excessive mortgage? As a business owner (and correct me if I’m wrong!) but your sole reason to come to work every day is to do one, some or all the following:
Your staff do not come to your workplace for these same reasons. Sorry, but it’s true. You need to GIVE them a reason WHY they should come to work. Because paying them is apparently not enough. Do your staff truly understand the PURPOSE of your organisation? Do your staff hold a broad VIEW of your organisation’s strategy? Do your staff CARE about the organisation and provide INNOVATIVE ideas? If you answered no to any of these questions, you may not have provided the RIGHT kind of professional development to your staff which has caused them to become disengaged and dreaming about their next Bintang Stay tuned because I'll release 5 ways you can TOTALLY CONTROL these issues. |
AuthorLisa Listama is the owner and e-learning developer of Sparkle E-Learning. 
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