So you want to create an online course. COOL! You can totally do this. But I see you have been Google searching "How to develop an online course" and you are not yet satisfied with the answer.

Well, I, Lisa am here to help. I've created over 25 online courses just this year (and it's only August). Stick with me and we will do this together!

Now, only people who do each one of these steps is genuinely serious about creating an online course. If you do not do every single step in this blog you will be doing yourself, your course and most importantly your students a massive disservice.

I hear you say "WHATEVER, YOU DON'T KNOW ME. I'M GOING TO CREATE MY ONLINE COURSE IN 2 WEEKS AND SELL IT FOR 1 MILLION DOLLARS. CREATING A COURSE IS NOT HARD LISA SHEESHHH".

The percentage of my clients who come to me with HALF a course and need me to not only create the 2nd half but also fix the 1st half is about 50% of my business. If you do it right the first time you don't need someone like me to fix it for you (but I'm very happy to of course!).

So strap on your course creation pants, grab a pen and paper because the following is an exact to-do list on creating your online course.


1. DECIDE ON WHAT YOU ARE GOING TO TEACH​
​
Think about your students' gap in knowledge. What is your unique skill or knowledge that only you can teach them?

Write this down.

2. WHAT IS THE END GOAL?

What is the end goal of your training? This is what your students will take away from your course.

It will either be one of two things:

• Behaviour change. They will learn to DO something.
• Information dissemination. They will learn ABOUT something.

Example: a mobile photography course that teaches you how to take a killer selfie.

Write your answer underneath your answer for point 1.

3. KNOW YOUR AUDIENCE

What age range are you targeting? Where do they hang out? Will you find them on LinkedIn or on SnapChat? What language do they use? What colours do they like? Will they prefer to learn via a 5 minute video rather than long text?

Write down your answers to all of these questions.

4. CREATE HIGH LEVEL TOPICS

Most courses are broken into lessons or modules. This means a series of smaller bits of information (sub-topics) will be placed under a common heading or title. It is a good idea to place these high level topics in an order that makes sense to your course content. You might want to consider chronological order or sequence order. See below for an example of high level topics.

Example:

Course Title: Mobile Photography
Module 1: Introduction to your camera phone
Module 2: Enhancing your images
Module 3: Photographing people
Module 4: Photographing items and landscapes

Note: See how the "Introduction to the camera phone" is Module 1? Imagine placing it after Module 3... Absolute lunacy!

5. CREATE YOUR SUB-TOPICS

This step is where you create your chunked-down bits of information headings (sub-topics) that people will learn within your modules. Have a look at the example below to make sense of this step.

Ps. I know you are screaming, "BUT LISA, YOU HAVE NOT TOLD ME TO WRITE MY CONTENT YET! WHEN AM I GOING TO MAKE MY AWESOME VIDEOS OR GET THIS THING ACTUALLY WRITTEN!"......calm down bro, it's coming up. Trust me...you need to do these steps first. It's called creating a framework.

Example:

Course Title: Mobile Photography
​Module 1: Introduction to your camera phone

• Overview of features
• Overview of settings
• Overview of what you can create

Module 2: Enhancing your images

• Filters
• Lighting
• Subject Matter

Module 3: Photographing people

• Positioning
• Colours
• Angles
• Lighting

Module 4: Photographing items and landscapes

• Lighting
• Positioning
• Angles

6. CREATE GOALS FOR EACH HIGH LEVEL TOPIC AND SUB TOPIC

Yes, you need to create more goals. These are called 'learning objectives'. The whole point of a course is to LEARN SOMETHING SPECIFIC. If you do not know what the goals are then why are you teaching it? It is pointless? If so get rid of it!

Write down the goals for each of your high level topics and sub topics. Always start with "By the end of the module/lesson you will know how to..." Always use action words. Also, you are starting to write your content now - yippee!

See below for an example of Module 1, Sub-Topic 1 only. Repeat for every topic and sub topic.

Course Title: Mobile Photography
Module 1: Introduction to your camera phone (high level topic)
By the end of this module you will be able to:

1. take photos using the camera on your phone
2. describe common features and settings

• Overview of features (sub-topic)

By the end of this lesson, you will be able to...

1. locate the camera on your phone
2. describe the common features of the camera
3. take 5 photos of 5 things around your house or out in nature.

7. ADD WELCOME AND SUMMARY HIGH LEVEL TOPICS

Before your first module and after your last, pop in a Welcome high level topic and a Summary/Conclusion topic.

The Welcome topic sets the scene and gets your students acclimated to the course and the Summary is a round up of what was learned, their feedback and a great time for you to upsell.

Example:

Course Title: Mobile Photography
Welcome
Module 1: Introduction to your camera phone
Module 2: Enhancing your images
Module 3: Photographing people
Module 4: Photographing items and landscapes
Summary

8. WRITE/FILM/CREATE YOUR CONTENT

Go forth and create your content under each sub-topic. Stick to those learning objectives. Make sure what you are saying DIRECTLY links back to the learning objectives. If you say the student is going to learn how to take an awesome selfie then you must explain and show them how to do it.

Videos are great - they can be super engaging and give the student a sense of a training facilitator. If your videos are a little long or complex, make sure they are engaging and follow up with an activity (coming next) or break them up.

I like to structure the content in my lessons (sub-topics) like this:

1. Learning objectives
2. Video or text
3. Example, case study or demonstration
4. Student activity
5. Recap of learning objectives

Write a couple of sentences for each of your sub-topics now.

9. CREATE ACTIVITIES

To change behaviour you need to add actionable activities for each sub-topic.

Looking back at the learning objectives for the mobile photography course in the examples you will notice that one of the objectives is to 'take 5 photos of 5 things around your house and out in nature'. This is an activity.

Explain to your students WHY you want them to do this activity (adults always need to know why they are doing something) and HOW to do it. Maybe you can add a bit of extra-ness and get them to post their images to your Instagram page or Facebook group.

10. GET FEEDBACK

Find an honest friend, colleague, neighbour and ask them politely (and maybe bribe them) to physically do your course. Your course is probably in a Word document format right now (if you have not jumped 50 steps ahead and plonked it directly onto a learning platform). Give them the document and ask them to do each step. Ask them to pretend they know nothing about your topic (bonus points if they actually don't!) and give you feedback on every single sub-topic, video, text, activity.

When they give you feedback make the changes and give it to another person to test for you.

​Feedback, amend, feedback - REPEAT until you have a course that is the best fricken thing your uncles mother-in law has ever completed!

11. CHOOSE YOUR ONLINE PLATFORM

I bet you are asking why I didn't tell you to do this in step 1....I'll tell you why mister/missus/them/they......

If you are not committed enough to complete the first 10 steps in this blog then you are not committed to creating an online course. IF you tried to find the PERFECT platform to host your course BEFORE completing the first 10 steps then you would have wasted time, energy and potentially money. Also, you need to do the hard work first because a course hosting platform is pointless if YOU DON'T HAVE A COURSE. Feel me?

So now that you have your bloody awesome 10/10 A+ 5 Star course, you can look at course hosting platforms. They will all range in price and options but some I think are great are listed here.

All platforms allow videos, text, images and quizzes. You just need to work out what the best price is for you and decide if you need a payment system for people to buy your course. I suggest trying lots of free trials on different platforms and have a crack popping in some of your course content. If it's complicated move on! If it's easy then go with that platform.

12. IMPLEMENT YOUR COURSE
Test your platform and course works PERFECTLY before you launch. I cannot stress this enough. TEST TEST TEST. Get old mate down the road to test it, your father in law, your high school sweetheart...just test it.

Then press Publish and away you go!

If you want to sell your course and you need help with advertising, I highly recommend Space Digital in Brisbane. They help my clients sell their courses all over the world. ​

I hope this has not been a traumatic process for you. But I can guarantee, if you follow these steps you will have one bloody awesome course that people will learn from and love.

If this is all too hard and you need a professional to help you, email me Lisa@sparkleelearning.com or book in a free initial convo with me via the contact page.
​
Good luck!

​Lisa :)

Have you seen those online Masterclass courses? For less than $25 a month, you can learn acting from Natalie Portman and cooking from Wolfgang Puck. Awesome deal, right? Nunh-unh. 

They aren’t online courses – they’re videos that you watch passively. They’re not actually teaching you anything.

The same can be said for TED Talks and cheap online courses that are sold on platforms such as Udemy. Most of them are nothing more than collections of videos, checklists and step-by-step guides. 

“What’s wrong with that, Lisa?” I hear you ask. “I learn a lot from videos!”

Do you, though? Or do you get bored and start to think about what’s for dinner or whether you unplugged the iron after a few minutes?

Think about the last TED Talk or YouTube cooking video you watched and tell me honestly whether you watched it till the end. And if you did watch the whole thing, do you remember any solid, practical information from it? If you did, did you put that information into action in your actual life?  I’m guessing not. 

The secret ingredient needed for true learning to occur

If you want your students to retain the information you’re trying to teach them, you have to involve them in the learning process rather than just talking at them.

This is known as active learning and it’s errythang, according to Cornell University’s Center for Teaching Innovation. 

Active learning:

• Reinforces key concepts
  
• Allows students to practice important skills
  
• Provides real-time feedback on their progress
  
• Creates a sense of connection to the course material
  
• Solidifies learning
  

When a client asks me to create an online course for them, it’s my job to ensure that their students will be actively engaged in the learning process rather than being passive spectators.

For example, a client recently asked me to build a course that consisted of a weekly 45-minute video 😲 SOUND THE ALARM BELLS! There was no way the poor bastards who were taking this course would remember ANY information from the beginning of the video by the time they reached the end of it.

So, I asked her if she could break down her videos into more manageable chunks and she agreed that she could split each one into 10-minute segments. Hooray!

I then took each one of her videos and followed it up with a few slides of written information and an engaging activity designed to solidify her students’ learning. One activity involved reading a case study and answering a question about it. Another required students to create a template using the skills they’d just learnt. 

By using various modes of learning in each online course I design, I activate multiple neural pathways in students’ brains at the same time. And neuroscience tells us that this drastically improves student outcomes such as memory retention and recall. YASSSS.

But wait, there’s more….

The last step was to set up students’ expectations at the beginning of each module. At the start of module one, I explained that there would be three lessons in the module and that each one would consist of a 10-minute video followed by some slides of written information and an activity to complete. I told students that each lesson would take them about 20 minutes.

This might seem unnecessary, but explaining to adult students what they’re learning, why they’re learning it and how they’re learning it is a super-important part of the process. It helps them get their heads around what’s to come and plan their learning.

When I showed my client the result, she was gobsmacked. “Oh, wow! This is so much better than watching 45-minute videos!” she said. “My course is so much more interesting and engaging than I could have ever imagined.”

And that, my friends, is why I do what I do. I’m so passionate about helping people take their online courses to the next level. I want each student who follows a course I designed to walk away with valuable knowledge that’s been imprinted in their brain. 

Want to chat about how I can help you build an incredible online course? Book a call with me 😊

Lisa Sparkle ✨

Sidebar: if you want to watch a really solid review on Masterclass (not by me) - check it out here 

​

Want to know how I go about building an online course for a client? Of course you do! Let me walk you through the creative and technical aspects of the process…

My legions of fans (*cough* mostly my friends and family) often ask me, “Lisa, how DO you build an online course?!” To which I respond, “Chris Hemsworth (*cough* Aunty Thelma), it’ll be my pleasure to explain the various stages and steps to you.” I figured it was time to put all that juicy info in a blog post, so here we are. 

There are three stages in the e-learning course development process: design, build and deliver. Here’s a breakdown of what each stage involves…

Stage 1: Design

During the design stage, I pick my clients’ brains, demand materials from them (I’m not afraid to crack the whip!), create a first draft of their course and ask for two rounds of feedback.

Step 1: Deep-dive session

The initial strategy session usually takes between one and two hours. We discuss my client’s target audience (who their students will be), their students’ goals, the structure of the course, the hierarchy of the modules, the materials they already have and the ones they (or I) need to create. Then, I set tight deadlines for them to deliver those materials. Time is money, baby!

Step 2: Storyboard design

This step is the core of the creative process. The storyboard I design is essentially a rough first draft of the course, so I put a lot of time and effort into nailing the colour scheme, look and feel, structure, written content, activities, quizzes, resources (PDFs and workbooks), and video content. 

Step 3: Feedback cycle 1

I send the storyboard to my client and ask them to provide feedback within three to five days. I expect them to ask for any major structural changes at this stage and to let me know what they think of the voice, language, flow, structure and activities included in the course. I make all their changes within a day or two and add in more activities and quizzes if needed. 

Step 4: Feedback cycle 2
This is the final approval stage and there are usually only minor changes to be made. After this stage is completed, I charge an hourly rate for further content changes.

Stage 2: Build

During stage two, I bust my butt developing the course.  My co-workers know I’m in stage two when I have my headphones permanently stuck in my ears and I refuse to make eye contact. 

Step 1: Put all the content on the platform

I start by designing a landing page within the online course platform (if necessary) and putting all the course content into modules and lessons. I input all the quizzes and assessments, organise voice-overs if they’re needed, and upload all the videos and resources.

Step 2: Feedback cycle 1 

As in stage 1, I expect any important changes to be flagged now. Adjustments generally relate to how the course is structured rather than the wording or content at this point.

Step 3: Feedback cycle 2

I ask my clients to make any final changes now or expect a hefty hourly rate later! This helps the client keep on track and their course development moving forward rather than spending weeks procrastinating and the project stalling. I love decisive clients! 

Stage 3: Test the course 

The schmancy term for this stage is “user acceptance testing”. Two testers take the course and give me feedback on the design and text. I also get them to test all the videos and resources on various devices (mobile, tablet and laptop). Once I’ve made any necessary adjustments, I send the course to my client and ask them to test it. They might want to make some small changes, but my clients mostly have questions for me at this stage on how to use the platform and change their course in the future (if they need to). I can also show them how to make any final tweaks by themselves if they want to get a feel for the platform.

Stage 4: Deliver
Woohoo – the course is good to go!  It’s time to hand the reins over to my client.

Step 1: Handover creation 
I send a handover email to my client with all the login information, guides, documents and files they need. If training is included in their package, I also send them personalised videos demonstrating how to use the platform and the course.

Step 2: Ongoing support
I offer ongoing support to my clients for an hourly fee if they need it.

Voila! Now you know what a month (or so) in my life looks like. Each course is a labour of love and I always send my handover email off with a mix of elation and sadness. 

Do you have any questions about building an online course?  Book a chat with me 😊



Lisa Sparkle ✨

Have you been toying with the idea of creating an online course? You’re not alone. According to a recent report by IBISWorld, online education grew by an average of 8.5 percent per year between 2015 and 2020 – and that number doesn’t take into account the recent boom in the industry.

Rather than being negatively impacted by COVID-19, e-learning has received a boost from the pandemic. Australians are either taking online courses to upskill and stay relevant during these shifting times or creating them as new business opportunities. So, what are you waiting for? Get that awesome online course out of your brain and onto the internet!  

While I’d strongly recommend that you get me to build your online course because I’m a profeshonal, I understand that you might prefer to do it yourself. I can also teach you how to use your preferred online course platform (known in the industry as a “learning management system”) to help you get the most out of it and maximise your returns. Cha-ching!

Not sure which platform to choose? Here’s my review of the three learning management systems I use most…

Teachable
4.5 stars

Teachable is one of most popular platforms because it’s super user-friendly and creates beautiful courses. 

The pros:

• Easily create your own brandable website (with some design limitations)
• Build your course and publish it inside the platform
• Create an unlimited number of courses in your school
• Accept an unlimited number of students in your courses
• 0 to 5% transaction fees
• Build interactive lessons with your own videos and images
• Easily create quizzes and graded assessments
• Issue certificates of completion
• Accept international payments with the Stripe Connect payment platform

The cons:

• They offer little to no customer service – you can’t call anyone for help and it drives me crazy!

I can train you to use Teachable to build your own online course or build it from scratch for you.

LearnDash
3.5 stars

LearnDash is an affordable Wordpress plugin that’s a great option for those who already have a Wordpress website.

The pros:

• Build your brandable course and publish it directly on your Wordpress website
• Watch helpful instructional videos on how to use the software
• Create unlimited courses and accept unlimited students 
• Cheap yearly fee and no transaction fees
• Insert your own videos and images into your lessons
• Generate quizzes and graded assessments with minimal effort

The cons:

• Help is hard to find
• LearnDash isn’t intuitive if you haven’t watched the instructional videos
• The certificate creation function is HORRIFIC (even the instructional video guy is embarrassed)
• You need a web developer to insert the plugin and create the payment gateway

I can train you on how to use LearnDash or build your course for you. 

Intuto
4.5 stars 

I LOVE this New Zealand-based company and I want to use their platform more often to create courses for clients.

The pros:

• Effortlessly create your own brandable website
• Build your course and publish it inside the platform
• Insert SCORM-built courses designed in Articulate Storyline or Rise
• Create unlimited courses and accept unlimited students 
• No transaction fees
• Use your own images and videos to build engaging lessons
• Put together quizzes and graded assessments quickly and easily 
• Issue certificates of completion
• Enjoy top-notch customer service – you can call them and they’re always SUPER helpful
• This platform is great for organisations who want to train their staff in-house rather than selling their course (although that can be done too with some creative thinking).
• Use Intuto’s instruction design services to help you build your course (if needed)

The cons:

• The most expensive of my three faves at $90 AUD per month
• It doesn't have an in built sales feature where you can sell your course directly from the site. 

​If you want more information about how I can help you with this amazing platform, drop me a line.

Bonus platform

If you want to sell small courses through a sales funnel, this platform by the Catalysis Group could be a great option for you. It allows you to:

• Customise your course to look like your website
• Create your own sales funnel with “micro-course” content that might include one or two videos, some punchy text and a few action steps
• Add a booking feature that encourages your students to book paid time with you or have a consultation

 If you want to discuss your options, book a chat with me 😊

Lisa Sparkle ✨

References:
https://www.ibisworld.com/au/industry/online-education/1907/
https://convertkit.com/online-course-platforms
https://www.adamenfroy.com/best-online-course-platforms
https://teachable.com/
https://www.learndash.com/
https://www.intuto.com
https://ignition.thecatalysisgroup.com.au

Did you know ~ design of language is critical to creating an online course. Knowing WHO your course is intended for is so important when finding the appropriate tone, language and length of text to use. 

By profiling your target audience you are getting into their minds (as much as possible) to learn how they think, react and learn. There is no point providing paragraph after paragraph of text to a tired 30-40 year old parent who has worked all day, dealt with sick kids and then starts YOUR course at 11pm at night. A 2-5 min video plus a summary with numbered actionable steps is going to resonate with them so much more. It will also increase the chances of them actioning those steps. Which is what a course is all about right?!

When designing a course, the most important first step is to know who your audience, paying customers, or students are.  Ask yourself these questions....

• What is their age? 
• What is their cultural background?
• What is their gender preference/if any? 
• What is their level of education? 
• What time of the day are they going to be completing your course?
• Do they work full-time? 
• Are they parents? 
• Do they have their own business? 
• Will they respond to new slang words or prefer corporate language? 
• Will they be fresh as a daisy or dead tired when they jump onto your course?
• Will they learn from quick snappy steps or prefer lengthy text?

When you are creating your next course, profile your target audience. It will provide clarity around the language you should use and the words/length of words to avoid.

If you need help in this area, book some time with me​. I'm always happy to help :) 

Lisa 

Design is something that is very unique to each individual or organisation. Every time I create an online course it is TOTALLY DIFFERENT to every course I've ever created. 

Why? Well there are a number of reasons. 

1. E-learning, like branding, is fully customised to an organisation, or designed specifically with the student in mind, or both!
2. Everyone's taste is different. 
3. The content drives the design. 

So when I came across this blog by Freepik I thought to myself, ooooo let's see what's going to be different for 2020. What can I lean to help my customers? 

The two trends that stood out to me were "Movement/Animation and Micro Interaction', and 'Accessibility'. Let me break it down. 

Movement/Animation and Micro Interaction
Short cartoons and explainer videos are, as Paris Hilton would say "so hot right now". With software like Toonly creating animations has never been easier and more fun! Check out our little video using Toonly below

These 30 sec videos teach you something quickly and keep you entertained. 

They are also perfect for the millennial crowd who are bombarded with information every second of the day and are filtering information at the speed of light. 

Accessibility

Honestly, I was shocked to read this as designing for people who are impaired has been ingrained in the e-learning community for many years. It's something we all do! 

But what is it you say? design for accessibility is design for impaired people who need assistance using digital devices. This includes, designing graphics and colours that will not hinder a vision impaired persons learning or ensuring content can be read by a screen reader. The list is large but these are a few examples. 

I'm so glad that accessibility is now becoming mainstream. 

What are your intentions for design in 2020?

Do your staff know WHY they come to work? 

Is it to pay for their next trip to Bali or pay off their excessive mortgage? 

As a business owner (and correct me if I’m wrong!) but your sole reason to come to work every day is to do one, some or all the following: 

1. a)     Make more money than what you would working for someone else
2. b)     Create your own career opportunities
3. c)     Make a difference
4. d)     Give yourself flexibility 

Your staff do not come to your workplace for these same reasons. Sorry, but it’s true. 

You need to GIVE them a reason WHY they should come to work. Because paying them is apparently not enough. 

Do your staff truly understand the PURPOSE of your organisation?

Do your staff hold a broad VIEW of your organisation’s strategy?

Do your staff CARE about the organisation and provide INNOVATIVE ideas?

If you answered no to any of these questions, you may not have provided the RIGHT kind of professional development to your staff which has caused them to become disengaged and dreaming about their next Bintang

Stay tuned because I'll release 5 ways you can TOTALLY CONTROL these issues. 

Yep, they are fully sick. And I don’t mean in the cool way. 

Your staff are genuinely sick. Colds, flus, stomach bugs etc. You have heard it all!

But do you know what can cause these? 

Low immune system and an un-healthy lifestyle. 

Do you encourage your staff to look after themselves? YOU DON’T?? Why? Because that’s not your problem, right? WRONG. Mind blown right?

Encouraging your staff to get/stay healthy KEEPS YOU IN BUSINESS! 

Healthy people turn up to work every day. They have energy and a clear mind to give their all for YOUR BUSINESS. They make you money, not waste it.

So, do you have a constant flow of sick people in your business? 

Does ‘flu season’ roll around 4 times per year?

It is up to YOU to do something about it. 

I'm going to share a few tips over the next week about how to keep your staff healthy. But the first thing you need to do is ensure you and your staff are working in a CLEAN ENVIRONMENT. 

Here is a great page on healthy offices by Star Express Cleaning. 

More information to come so stay tuned!